Hold the Core. Innovate the Edge.
Two days that decide the next ten years of your building business. Mark Wales live on stage. And AI built into your business in the room, not talked about from it.
Secure your seat GA $995. VIP $1,295. Seats are limited and the room is filling.
Mark enlisted at 17 and finished as a Special Operations Major, rising to troop commander in the SAS. Ten deployments. Four tours of Afghanistan. He has led men in situations where the information was incomplete, the ground kept moving, and being wrong had a cost you can't write off at the end of the financial year.
Then he did an MBA at Wharton, built a business, won the Wharton 40 Under 40 Award for Business Excellence, wrote Survivor: Life in the SAS, and won Australian Survivor. Same operator. Different hunt. That is the whole point of these two days.
Not case studies from a textbook. Residential builders who sat in a room like this one and went and did the work.
Full stories further down the page.
Every other event talks about AI. We're setting it up in the room, on your business.
Here's the reality. Every builder has now sat through someone explaining what AI is. Nobody has sat next to a specialist and had it built into their own business before they left the room. That's the difference between the builders who talk about AI in twelve months and the builders who are already three steps ahead.
So we're not running a demo on a screen. We have a specialist AI operator in the room with us for the two days, working on your business, with you, while you're sitting there.
A specialist in the room, both days. Not a guest slot. Working alongside you while you build.
Built on your business, not a sample one. Your quotes, your emails, your client process, your numbers.
The exact tools we run inside Builders Coach. Set up on your laptop, in the room, before you leave.
Where it earns its keep, and where it will cost you. AI in a building company is not the same as AI anywhere else.
Hours back, starting Monday. The first version is simple. Simple is what actually gets used.
AI isn't the opportunity. Becoming a better builder because of AI is. Bring your laptop.
Secure your seatGA $995. VIP $1,295. Bring your laptop.
The building industry isn't slowing down. It's accelerating. AI is changing how businesses run. Clients are changing how they buy. Margins are under pressure. Good staff are harder to find. And while technology keeps promising to save us time, most builders have never had less of it.
If you're working harder than ever, making more decisions than ever, carrying the weight of your team, your clients, your family and your business, you're not imagining it. You're living through the biggest business reset of our careers.
Most builders aren't running businesses anymore. They're managing interruptions. Every client wants an answer. Every supervisor has a question. Every supplier has an issue. Every AI expert says you're already behind.
The real competitive advantage today isn't working longer hours. It isn't downloading another app. It's protecting your attention long enough to make better decisions. Because better decisions compound. Just like bad ones do.
The builders who try to do everything will drown in the noise. The builders who know what to protect, what to change and what to ignore will dominate the next decade.

Sovereignty over your time. Your attention. Your business. Your future.
The leopard doesn't change its spots. It changes the way it hunts. Hold firm at the core. Innovate at the edge.
Imagine sitting here twelve months from now.
Your marketing is attracting the right clients.
Your sales process qualifies people before you waste weeks quoting.
Your margins are stronger and your cashflow is predictable.
Your workflow is under control and your team has more clarity.
AI is saving you hours every week instead of creating more confusion.
You're making better decisions because you're no longer drowning in information.
You've stopped reacting. You've started leading.
And for the first time in years, you feel back in control of your business. That's not wishful thinking. That's what happens when the right builder starts making the right decisions.
It starts with you. Every business becomes a reflection of its owner, so we start there. This isn't about becoming a better builder. It's about becoming a better business owner.
Rig the game. Stop trying to play a fair game and design one you were built to win. Because once you're competing on price, you've already lost.
Turn clarity into control. Builder numbers, not accountant numbers. Your Profit Per Week, your workflow, your cashflow, and why turnover often lies.
Put AI to work, in the room. A specialist beside you, setting it up on your business. You leave with it running, not with a list of apps to look at later.
Build a business that doesn't depend on you. Leadership, systems and protecting your time, so it keeps creating value long after you've left the office.
You won't leave with motivation. You'll leave with a plan. A completed 90-Day Adaptability Plan.
You, first. Then strategy, positioning and marketing. Then the builder numbers that turn clarity into control. Plus the Mark Wales keynote, and AI going to work on your business with a specialist beside you.
Leadership, systems, workflow and team. Protect your time, cut the noise, turn strategy into disciplined execution. Plus builders to developers: the building company isn't the destination, it's the vehicle.
The handful of decisions that move the needle over the next twelve months. A completed 90-Day Adaptability Plan. AI running in your business. A different operating system for the business.
You'll spend two days with ambitious builders who refuse to settle for average. Builders already doing the work, already improving, already building better businesses. That room is half the value.



Especially relevant for custom home, renovation, extension and higher-value residential builders.
Two full days of teaching and implementation, front to back. You'll do the work in the room, with a specialist on AI beside you and a room of builders who are already in front. You'll leave with a plan, not another notebook of ideas you'll never implement.
These two days were built for our clients. They're now open to any established residential builder serious enough to be in the room.

Kurt has spent more than 20 years coaching residential builders. He has worked with thousands of building companies, owned a renovations business, and launched a national luxury custom home building franchise. He knows first-hand what it feels like to be behind the wheel of a building company.
He is the creator of the Million Dollar Builder method and the author of two internationally best-selling books, Million Dollar Builder and Million Dollar Builder 2.0. His work has helped builders build $1 million net profit businesses.
"I sell certainty. My job is to take the fear and uncertainty you have around business and money and turn it into confidence and conviction."
Rebuilt positioning, brought in a paid pre-construction process, stopped competing on price. Turnover roughly $3M to $6M, and margins more than doubled.
Got selective and fixed the systems. Projects dropped from around seventy a year to about forty. Profit up roughly $800,000. Less work, more profit.
Focused on leadership, systems and structure. It now runs across multiple locations with a team that makes decisions without waiting for permission.
Changed one thing: positioning. Instead of appealing to everyone, the business became known for something specific. Conversion, margins and client quality all improved. Calmer, stronger, more predictable.
Every Builders Coach event we come to, we walk out with far more than we expected. If you're a builder sitting on the fence about coming, don't be. Just come along. It's well worth it.
One point of margin on a single $4M job is around $40,000. The ticket is a rounding error.
Two tiers. The room only holds so many builders, and VIP is capped by the dinner table. When they're gone, they're gone.
Jobs move. If you can't make it, send your 2IC, your business partner or another builder in your place. Just email info@builderscoach.com.au and we'll change the name on the ticket.
Your seat at the Builders Coach Success Summit 2026. Two days in Manly, Sydney. Mark Wales on stage. AI built into your business in the room. GA $995. VIP $1,295.
The future will punish the frantic. It will reward the focused. Your next decade starts with one decision.
Lock in your seatIt's built for established residential builders doing roughly 2 to 10 million who want margin and control. It's not for start-ups, subbies or anyone hunting a quick fix.
Yes. We have a specialist AI operator in the room with us for the two days, working on your business, not demonstrating on a screen. Bring your laptop. You'll leave with it set up and running.
General Admission is $995 and VIP is $1,295, per builder, for both days. The early bird has closed. Catering is included both days, and VIP adds front-row seating, Q&A priority, a copy of Million Dollar Builder 2.0 and the Wednesday VIP dinner.
That's the trap talking. The builder who can never step away is the one with no system. These two days are how you fix exactly that.
No. Both days are teaching and implementation, front to back. You'll leave with a completed 90-Day Adaptability Plan built in the room, and AI running in your business.
Send someone in your place. Your 2IC, your business partner or another builder. Email info@builderscoach.com.au and we'll change the name on the ticket.
One point of margin on a single 4 million dollar job is around 40,000 dollars. The ticket is a rounding error against what one idea can return.